While living in southeast Asia, Joe Morton's discovery of the mangosteen fruit as a global product opportunity inspired the launch of XANGO® Juice and a new category of nutritional supplements. A passionate advocate of the network marketing lifestyle, Joe has dedicated his executive career to driving a global evolution in distributor relations, building dialogue with leaders at every level of XANGO's vast network.
Cultivating a worldwide marketplace for a revered botanical is natural fit for Joe. He gained knowledge of professional networking and natural products from his father, who ran the Canadian division of a multinational network marketing company, and his mother, the owner of a popular Canadian health food store.
A six-time Ironman competitor named by a magazine as Utah's "Fittest Executive," Joe is known for his tireless efforts on behalf of XANGO's one million distributors worldwide. He invests hours each day in dialogue with distributors in XANGO's 34 plus global markets. Joe's determined mantra of discovery and recognition of "new leaders" has propelled XANGO's phenomenal growth and field success stories.
Before founding XANGO, Joe led international business and global expansion for several network marketing corporations. As he helped build the new international footprint of the direct sales industry, Joe immersed himself in the culture of each market and cultivated relationships with leaders worldwide.
Morton contributes his time and resources to causes at home as well as abroad. In addition to leading several charitable missions through the XANGO Goodness Foundation, he also serves on the board of the Utah Valley Chapter of the Boys & Girls Club and as a scout master for the Boy Scouts of America.